Thursday, November 10, 2011

Evocative Object - Urban Shoes

300-500-word essay about your evocative object that includes art/design influences, style/genre, overall concept relates to what you’ve learned throughout this semester, target audience, and plan for execution.

My plan for the final project is an advertisement campaign for Nike Dunks (or similar looking shoes), which has always been tied to the urban street movement- graffiti, urban art, and the ever-so-changing styles of hip hop. (Thus my target is the youngsters on the forefront of the urban street culture movement.)

I’ve always loved to dance hip hop (GT’s only hip-hop crew is mine) and thus everything that comes with it- the street art, the music, and the culture. I love going underground and watching people battle it out, I love watching today’s top choreographers working hard at what they love the most.

The thing is, most of them wear Nike Dunks; the urban culture has evolved with these shoes. These shoes are the choice items for dancers, skate boarders, graffiti artists, and street artists.

Thus the texture often most associated with this movement is grunge, where the texture is reminiscent of the rough deterioration of a wall, as illustrated by many wonderful Banksy pieces. Another texture style is through the use of many colors to evoke texture, as demonstrated below.

The graffiti art is also perfect for the line assignment, as much of graffiti is dominated by sharp lines and angles. I will be able to incorporate lines, abstraction, words, and symbolic deconstruction.

Judging from Nike’s website (which heavily incorporates) graffiti and texture as such, I know I’m going to have to do a website layout/spread. I plan on making a real graffiti piece on balsa wood (or whatever large canvas I can scrounge up) and using that as a wall piece to take photoshoots with shoes and then digitally manipulating that. I also plan on making digital pieces, as Nike had wallpaper for their shoes as well.

Influences for me on my project will be: se7en’s music video, musician Nujabes and his philosophies, and the broken, deconstructed pieces of glass from the newest Final Fantasy. I wanted to be able to incorporate technology into this project as well, through the use of a dark, liquid, broken glass kind of theme.

Nujabes album cover art + lyrics

Light As A Feather
When I'm Floatin Through
Readin Through The Daily News
Measuring The Hurt Within The Golden Rule,
Centimetres Of Ether I'm Heatin The Speaker
Motivational Teacher With Words That Burn People
Seeing The Headlines Lined With Discord
It's Either Genocide, All The Planet In Uproar
Never Good But Rules Of Paradise Are Never Nice
The Best Laid Plan Of Mice And Men Are Never Right
I'm Just A Vagabond With Flowers For Algernon
The Average Joe Who Knows What The Fuck Is Goin On
It's The Hope Of My Thoughts That I Travelled Upon
Fly Like An Arrow Of God Until I'm Gone

(See 41 seconds in for what I’m talking about)

A perfect example would be the colors, textures, movements, and styles from the Black Eyes Peas music video, Just Can’t Get Enough, in particular starting at 2:48.

Here's the JabbaWockeez doing one of their more recent stunts. These are my inspiration for when draw certain poses.

Some Color Palettes:

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